Parfums Christian Dior and Icelandic Water Holdings ehf have announced that Dior will exclusively use Icelandic Glacial to hydrate its skin care cosmetics products because of its optimal biological properties including brightening efficacy. As the world’s first CarbonNeutral certified bottled spring water for both product and operations, Icelandic Glacial says it delivers a water of exceptional purity to consumers with a “net zero” carbon footprint.

Icelandic Glacial’s water hails from Iceland’s pristine Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago, and which has been deemed certifiably sustainable by Zenith International, a leading European food and drinks consultancy.

The company, an environmental pioneer in the industry, uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production.

“Icelanders have the longest life expectancies in the world and are known for their natural, healthy skin. Icelandic Glacial, an award-winning natural spring water has long been suspected to have critical health and beauty benefits,” says Jon Olafsson, chairman and co-founder, Icelandic Glacial. “With Icelandic Glacial’s exceptional purity and optimal mineral balance, we are proud that Christian Dior selected our water to help enhance the efficacy of their skin care products.”

“For the first time, we have decided to take care of an inert ingredient present at strong concentration in cosmetic formulations: water, and have decided to replace it by a cosmetic active ingredient, Icelandic Glacial water. We are very proud of the results obtained,” adds Claude Martinez, president & CEO of Parfums Christian Dior.

The first Dior skin care products infused with Icelandic Glacial water will be officially launched in 2012, with pilot productions in 2011.